• Google Keyword Planner: Google Keyword Planner is a free tool that helps you research keywords for your website and find out how many people are searching for them. You can access it through your Google Ads account. Here’s the link: https://ads.google.com/home/tools/keyword-planner/
• Google Search Console: Google Search Console is a free tool that helps you monitor and optimize your website’s performance in Google search results. It provides insights into how Google crawls and indexes your site, and lets you see any errors or issues that might be affecting your rankings. Here’s the link: https://search.google.com/search-console/about
• Moz Link Explorer: Moz Link Explorer is a free tool that allows you to see who is linking to your website and what kind of links they are. You can also use it to analyze your competitors’ backlinks and find new link-building opportunities. Here’s the link: https://moz.com/link-explorer
• Yoast SEO: Yoast SEO is a free WordPress plugin that helps you optimize your website for search engines. It provides real-time analysis of your content and offers suggestions for improvement. It also helps you create XML sitemaps, breadcrumbs, and other SEO elements. Here’s the link: https://yoast.com/wordpress/plugins/seo/
• Google Analytics: Google Analytics is a free tool that helps you track and analyze website traffic. It provides data on where your visitors are coming from, what they’re doing on your site, and how long they’re staying. You can use this data to optimize your content and improve your website’s performance. Here’s the link: https://analytics.google.com/analytics/web/
